About

Your marketing team has never run the front desk.

There are people who can market a hospitality brand, people who can build an audience on social media, and people who actually own and run a property themselves. I have spent the past twelve years doing all three.

The marketing came first, and it still makes up most of what I do. Boutique hotels, luxury resorts, short-term rentals, cabin and prefab companies, airlines, tourism boards, and more. Somewhere along the way I started making videos, which grew into an audience of 350,000 followers across YouTube, Instagram, and TikTok. That work has taken me through more than 200 properties worldwide on camera, on top of hundreds more I have stayed in myself as a paying guest.

The third one is the hardest to come by. I bought a place in Mexico City at the end of 2023, spent six months renovating it, and have been hosting guests there myself ever since. Anyone can start a YouTube channel and call themselves an influencer. Generic marketing agencies open every week. Owning and running a property takes real time and real money. There is no shortcut around it. It means the work I do for clients draws on all three: years of client marketing campaigns, years of building a social media audience from nothing, and years of testing everything I have learned on my own guests.

It is a rare mix, and it is the reason most of my clients hire me once and stop looking. If you are running a hospitality brand and want someone who has already worked every side of the industry, that is what I do.

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The three sides

Built from every side of hospitality

Marketer. Creator. Owner-operator. Three separate track records, each with the numbers behind it.

01^. Marketer

Twelve years growing hospitality brands.

Work with Forbes, Burj Al Arab, Mandarin Oriental, Sheraton, Airbnb, Coldwell Banker, Soneva, the Bhutan Department of Tourism, Drukair, DEN Outdoors, and more.

400K → 1M

Soneva's Instagram audience

1B+

Impressions generated for clients

12 yrs

Marketing hospitality brands

7+

Hospitality categories served

Request a Call

02 ^. CREATOR

From zero to 350,000, the same way I do it for clients

The audience lives across YouTube, Instagram, and TikTok, and it came from filming more than 200 properties. That is 200 chances to see, in real time, what makes a traveler stop, save, and book.

350K

Combined audience

240K

YouTube subscribers

60M+

Views on my own channel

200+

Properties toured in 30 countries

YouTube

03 ^.Owner-Operator

Hosting my own guests since 2024.

I own and run a short-term rental in Condesa, Mexico City. Every problem a client brings me, pricing, reviews, occupancy, turnover, I have already had to solve in my own listing.

Top 5%

Of all homes on Airbnb

Superhost

Airbnb host status

5.0 Across 50+ reviews

$10K+

Monthly revenue, more than once

Airbnb

The property

Not a former project. Live, tonight.

Luxury Escape · Condesa, Mexico City

I bought it, designed it, listed it, and I still run it myself. You can book it tonight.

2 Bed / 2.5 Bath

Private terrace

Sauna

Cold plunge

Outdoor Shower

100" Theater

View Live Listing

Communication was excellent, and Mike went above and beyond in answering all my queries and gave me numerous recommendations.

Sujata · Brentwood, Tennessee

It truly feels like you're at your own private 5 star hotel suite.

Jessica · Lebanon, New Jersey

The apartment itself is beautifully designed and extremely comfortable. It was immaculately clean and had amazing amenities.

Bella · Islington, United Kingdom

The sauna, cold plunge, kitchen and big screen projection TV are top notch, and location can't be beat.

Tony · Los Angeles, California

Guest reviews

What my own guests say.

Real reviews from the Airbnb listing above. Not clients, guests. You can read every one of them yourself.

“

I highly recommend this place for anyone who wants their stay in Mexico City to be a memorable one.

Sujata · Brentwood, Tennessee

“

The list goes on and on... it truly feels like you're at your own private 5 star hotel suite.

Jessica · Lebanon, New Jersey

“

The apartment itself is beautifully designed and extremely comfortable. It was immaculately clean

Bella · Islington, United Kingdom

“

The sauna, cold plunge, kitchen and big screen projection TV are top notch, and location can't be beat.

Tony · Los Angeles, California

Full property tour

Inside My Own Airbnb

A walkthrough of the whole place, filmed the same way I film client properties.

Watch the channel · 240K subs

Client work

Reach you can verify, craft you can see.

Client work with the numbers attached. Every view and like count is public, so check it yourself.

Travel & Tourism Hotels & Vacation Homes

84M

1.1M

Raven Rock Mountain

Short-Term Rentals

Short-Term Rentals

View Video

189K

5.7K

Drukair Royal Bhutan Airlines

National Airline

View Video

Testimonials

The part I can't write myself.

Owners, founders, and executives who paid me and then said this.

“ We have worked with Mike for several years to support our Facebook and Instagram strategies, and we are very pleased with the results. Mike is proactive, quick, and always has great ideas. In the span of 2 years, he worked closely with our own in-house team to grow our Instagram account from 400,000 followers to 1,000,000 followers, while generating over 500M new impressions in the process. ”

Soneva

Carissa Nimah, Chief Commercial Officer

“ From my first conversation with Mike, I knew this was the person I wanted to trust for our social media marketing. After managing it myself and working with a local agency, both with disappointing returns, I was so relieved and excited when Mike and his team took the wheel. Less than a year later they have dramatically increased our follower count and engagement, and we have seen a 50% increase in revenue! In addition to producing real results, Mike and his team have been extremely easy to communicate with, quick to answer any questions, and make adjustments. Their skill and knowledge of the industry have truly opened my eyes to the value of a professional marketing team. Besides all of the great success we have seen, I have gained a friend in Mike and look forward to hosting his family soon. ”

Westwind Cabins

Brian Reid, Owner of Westwind Cabins

“ Mike is nothing less than the world's greatest YouTube expert. He single-handedly helped us go from zero to 60 on our channel and video strategy, spinning up a successful, engaged, and profitable social channel faster than I've honestly ever seen before in my nearly 15 years as a digital marketer.

In my opinion, YouTube is one of the hardest channels to actually make it in, and we've done it in record time with Mike's help. His work and expertise have been invaluable to our team.

He's incredibly on top of his stuff. He works quickly, manages complicated project coordination with many moving parts and people, and leaves no stone unturned when producing and publishing our videos. ”

Den Outdoors

Lizzie Kardon, Co-Founder, Den Outdoors

“ Mike is very professional. I hired him to help grow a social media presence for our off-grid cabins in Fletcher, NC.

In just over 1 year our cabins have become viral across Instagram and Facebook and achieved over 100 million organic views. Our Instagram account gained 25,000 new followers and our Facebook page went from 0 to over 225,000 followers.

He takes his time with us and explains things so they're easy to understand. I trust him because of his knowledge and expertise and I will continue to use him for all of my social media needs. ”

Raven Rock Mountain

Jennifer Mielke, Owner of Raven Rock Mountain

“ My Instagram account amassed a staggering 100,000 followers. What sets Mike apart is not just his professional acumen, but his unwavering commitment to his clients. He provided invaluable advice, unparalleled insights, and hands-on support that went beyond the realm of typical client relationships. His passion for what he does is infectious, and his positivity kept me motivated even during the most challenging times. My business would not be where it is today without him. ”

Evergreen Cabins

Chris Broomfield, Owner

“ Mike is smart, creative, hard-working, and results-driven. He took ownership in every project and is a pleasure to work with. He is in the top 1% of the social media business. ”

@Hotel

Konrad Waliszewski, CEO/Co-Founder of @Hotel

“ Mike and the team at Savmont did excellent work, but I'm sure you've heard that before. Rather than echo other testimonials, I want to point out where Savmont actually differs from other agencies, and it comes down to what Mike brings.Most agencies give you one or the other: thought leadership or tactical leadership. Some have good ideas but need the client to babysit execution. Others run smoothly but wait to be told what to do. Mike brings both. He'll surface ideas you haven't considered and hold his own as another expert at the strategy table, and his operation runs without the client's hands on the wheel. Set it and forget it.If you're looking for a genuinely done-for-you social operation, Savmont is the choice. ”

Skegge Retreat

Jared Egge, Owner

(How we work together)

What I do, and how it works.

Request a Call

What I do

Booking Ads With Real ROI

I run paid campaigns built to produce bookings, not likes. Every bookingtraces back to the exact ad that caused it, so you can see what your moneyactually earned.

Booking Tracking Setup

Almost no booking website or reservation system tracks properly on its own,which means most owners are guessing at their return on investment. I setyours up so you can see exactly which ads led to which bookings.

Social Media Management

My team runs your accounts day to day, from posting and captions toreplying to the people who comment. Most owners start strong on this andabandon it by month three.

Photo and Video Production

I source and send local photographers and videographers to shoot yourproperty, including drone and aerial. One visit produces a batch of contentyou can use across ads, social media, your website, your listing, and more.

Influencer Partnerships

I find and vet creators whose audience actually matches your property,wherever they happen to be based. I also write the contracts, so you are notthe owner who paid for one post and got nothing back.

Booking Site Conversion Audit

Even great ads are wasted if they send people to a site that does not get themto book. I go through your booking process and tell you exactly what iscosting you reservations, which is the one thing almost nobody checks

How it works

Every client starts somewhere different. Some have nothing at all, some havelisting photos but no real videos, and some just need someone who can runthe ads and prove what came back.

Month one — Build the foundation. Shoot the content if you need it, set up tracking across your website and reservation system, build the campaigns, and go live.

Months two and three — Learn and tune. Ads need real data before they get good. We test different versions to findwhat produces bookings, and refine the tracking.

From there — Run it. Weekly optimization, fresh creatives as the old ones tire, social media managed, and a report every month showing what you spent and what came back.

My minimum engagement is 90 days. Nobody can show you a real return in 30.

How we work together

What I do, and how it works.

Request a Call

The services

Six things, and they work as one system rather than a menu to pick from.

Booking Ads With Real ROI

I run paid campaigns built to produce bookings, not likes. Every one traces back to the exact ad that caused it and what it earned.

Booking Tracking Setup

Most booking systems do not track properly, so owners guess at their return. I set yours up to show which ads led to which bookings.

Social Media Management

My team runs your accounts day to day, from posting and captions to replying to comments. Most owners abandon this by month three.

Photo and Video Production

I send photographers and videographers to shoot your property, drone included. One visit covers ads, social media, and your listing.

Influencer Partnerships

I find creators whose audience matches your property, and I write the contracts so you never pay for one post and get nothing back.

Booking Site Conversion Audit

Great ads are wasted if the site does not convert. I go through your booking process and tell you what is costing you reservations.

$4,850 → $21,244

Ad spend against bookings returned on one client campaign.

How it works

Every client starts somewhere different. Some have nothing at all, some havelisting photos but no real videos, and some just need someone who can runthe ads and prove what came back.

01

Month one

Build the foundation

Shoot the content if you need it, set up tracking across your website and reservation system, build the campaigns, and go live.

02

Months two and three

Learn and tune

Ads need real data before they get good. We test different versions to find what produces bookings, and refine the tracking.

03

From there

Run it

Weekly optimization, fresh creatives as the old ones tire, social media managed, and a report every month showing what you spent and what came back.

Exceptional hospitality deserves exceptional attention.

Trusted by the names shaping modern hospitality.

Click below to see the work behind each one

Your marketing team has never run the front desk.

Built from every side of hospitality

01 . Marketer

Twelve years growing hospitality brands.

400K → 1M

Soneva's Instagram audience

1B+

Impressions generated for clients

12 yrs

Marketing hospitality brands

7+

Hospitality categories served

02 . CREATOR

From zero to 350,000, the same way I do it for clients

350K

Combined audience

240K

YouTube subscribers

60M+

Views on my own channel

200+

Properties toured in 30 countries

03 . Owner-Operator

Hosting my own guests since 2024.

Top 5%

Of all homes on Airbnb

Superhost

Airbnb host status

5.0

Across 50+ reviews

$10K+

Monthly revenue, more than once

Three brands, three very different problems.

01

SONEVA . ULTRA LUXURY Resort BRAND

A million followers for one of luxury travel's most iconic names.

400K → 1M

Followers

500M+

New impressions

123K

Comments on one post

"Mike is proactive, quick, and always has great ideas."

Carissa Nimah, Chief Commercial Officer, Soneva

02

BHUTAN . National Tourism Board

Putting a hidden Himalayan kingdom on the world's radar.

29K → 151K

Followers

140M+

Instagram impressions

700M+

Facebook impressions

The reels are beautiful and I lovethe images uploaded so far too.

KEZANG CHODEN, DEPARTMENT OF TOURISM, BHUTAN

03

EVERGREEN CABINS . UNIQUE MICRO RESORT CABINS

From zero to one of the world's top-booked stays.

0 → 100K

Followers

278K

Clicks to booking pages

+$381

Above comparable listings

"Mike made Evergreen one of the best-performing short-term rentalcompanies globally."

Chris Broomfield, Owner, Evergreen Cabins

04

Alaska Bus Company · Luxury Bus Service

Every booking traced back to the ad that made it.

4.29x

Return on ad spend

$30,335

Booked and tracked

$41.63

Cost per booking

“Working with Mike and his teamhas been a game changer for our companies!”

BRIAN REID, OWNER, ALASKA BUS COMPANY

Exceptional hospitality deserves exceptional attention.

01^. Marketer

02 ^. CREATOR

03 ^.Owner-Operator

SONEVA^.ULTRA LUXURY Resort BRAND

BHUTAN^.National Tourism Board

EVERGREEN CABINS^.UNIQUE MICRO RESORT CABINS

"Mike made Evergreen one of the best-performing short-term rental
companies globally."